Welcome, Friend
You have a full life. Family, work, and other responsibilities keep you moving from sunup to sundown.
Your life is beautifully chaotic, but you need something more.
You want to find fulfillment in this full life, but you face guilt and pressure from society (and, let’s be honest, yourself) when you do something for yourself.
If you feel like you’re starting to lose yourself in all of this doing, you’re not alone.
Lean into your knitting to let go of the guilt. Choose knitting projects with intriguing lace & cable stitches when you need a little something extra to keep you motivated. When it feels like the walls are closing in around you, find your reset with restorative textured stitches and simple silhouettes.
Whether your kiddos are playfully tugging on your sleeves as you pick them up from school or heading into another meeting with your co-workers, your hand knits need to keep up with your everyday life.
You deserve elevated, effortless, everyday hand knits that are approachable, feminine, and easy to wear.
I design versatile knit & crochet patterns for you and your everyday.
I’m so glad we found each other.
a note from kirsten
I restarted this brand in 2021 from Charleston, SC, as a new mama trying to figure out the right balance between family, work, and my needs. I struggled with mom guilt whenever I took time out for myself, figuring out my new personal style for a changed body, and making meaningful connections with other women.
After several missteps, I knew something needed to change. Through knitting, I started to let go of the mom guilt that came with taking “me-time.” Knitting enabled me to focus on myself in a way that aligned with my family & personal values.
Now, I’m building a community of women with beautifully chaotic lives, a shared desire to fit knitting into everyday life, and the support to give to themselves as much as they give to others.
This space is about so much more than knitting. It’s an invitation to fulfill a full life, curate a hand-knit wardrobe that embraces you, and connect with women like you.
Thank you for your support — this space truly would be nothing without you, and I am so honored when you cast on a Kirsten Joel Design.
I’m so thankful you’re here and ready to add fulfillment to your life.
get to know Me
I am a knit & crochet pattern designer who is obsessed with:
01 vanilla lattes
02 a curated handknit wardrobe
03 creating patterns that fit seamlessly into your life
my commitment to you
QUALITY
A commitment to classic pieces that stand the test of time, both in style & quality.
INCLUSIVITY
Read about my commitment to inclusivity here.
CONNECTION
Join a community of women leaning into their knitting practice to find strength & grace.
INTENTION.
Each pattern is infused with intention, kindness, and purpose. These hand-knit patterns will fit seamlessly into your life and your wardrobe with thoughtful details and carefully selected yarns.
Let’s Knit together
Head to the Portfolio to see examples of past collaborations with publications, yarn brands, and indie dyers.
giving back
financial aid patterns
5 copies of each pattern are made available at no cost. If you would like to have a free copy of a pattern, simply email me at hello@kirstenjoel.com and I’ll send a copy, no questions asked.
If there are no copies available, we might still be able to work something out.
When in doubt, reach out.
generosity
Kindness and generosity are part of my core values, in business and in life. Starting in 2024, a portion of every sale will go to contribute to a charitable cause that aligns with these values — I truly believe that together we can make a positive impact in our world.
One stitch at a time.
This Quarter’s Cause:
Together women rise
Together Women Rise believes that gender equality is achievable and that determined women together in community can achieve anything.